Anheuser-Busch InBev / 2011 Annual Report


If beer is the original social network (and yeah, it is), then Anheuser-Busch InBev, the world's largest brewing company, is the king of bringing people together. To illustrate that, I used actual quotes from consumers around the globe posted to Facebook, Twitter, Weibo and Renren about their experiences with, and opinions of ABI's extensive product line-up. These quotes became the artwork for the cover, as well as a device that carried through the narrative of the entire book



Concept Development, Art Direction, Layout 



– 2012 ARC Awards

* Created at Addison