Cleary Gottlieb / Branding & Website

 

Cleary Gottlieb Steen & Hamilton LLP–a leading international law firm with over 1,200 lawyers worldwide–had an opportunity to re-establish their brand as a modern, forward-thinking firm while remaining true to the firm’s uniquely pioneering heritage. I created this identity based around a simple idea: Clarity in a complex world. The main logotype is an exercise in simplicity, which is supported by a script monogram derived from the signatures of the company's founders. The high-contrast palette and classic typography illustrates their pragmatic confidence, while unexpected pastels and electric green speaks to their unique perspective. I oversaw the design and production of a complete website redesign encompassing thousands of pages for a global audience, as well as a detailed brand style guide to launch the brand worldwide.

 

SERVICES:

Corporate Identity, Art Direction

* Created at Addison

 
Logotype

Logotype

Monogram

Monogram

Official Seal

Official Seal

Logo family

Logo family

Signature supergraphic

Signature supergraphic

Branded items

Branded items

Business cards

Business cards

Responsive website

Responsive website

Annual review

Annual review

Practice brochure

Practice brochure

Recruiting materials

Recruiting materials

Guidelines

Guidelines

Signage

Signage

Promotional mug

Promotional mug