Cleary Gottlieb / Branding & Website
Cleary Gottlieb Steen & Hamilton LLP–a leading international law firm with over 1,200 lawyers worldwide–had an opportunity to re-establish their brand as a modern, forward-thinking firm while remaining true to the firm’s uniquely pioneering heritage. I created this identity based around a simple idea: Clarity in a complex world. The main logotype is an exercise in simplicity, which is supported by a script monogram derived from the signatures of the company's founders. The high-contrast palette and classic typography illustrates their pragmatic confidence, while unexpected pastels and electric green speaks to their unique perspective. I oversaw the design and production of a complete website redesign encompassing thousands of pages for a global audience, as well as a detailed brand style guide to launch the brand worldwide.