Farinolio
→ Farinolio is a new Tuscan bakery-cafe in Westfield, New Jersey that provides authentic, high-quality baked goods and meals in a welcoming, unpretentious environment. I partnered with the co-founders of the restaurant to create a brand that is modern yet approachable with a logo inspired by the street signage of Italy paired with a modern palette of colors and patterns.
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Scope
Branding
Visual Identity
Packaging
Digital
Video
The design system is intentionally simple and modern, but includes some pattern and texture to add a human touch.
