Ken Rothermich
Ken Rothermich
Design & Creative Direction

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Farinolio

Branding, Digital, Print, Video

Farinolio is a new Tuscan bakery-cafe in Westfield, New Jersey that provides authentic, high-quality baked goods and meals in a welcoming, unpretentious environment. I partnered with the co-founders of the restaurant to create a brand that is modern yet approachable with a logo inspired by the street signage of Italy paired with a modern palette of colors and patterns.

 
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