Fitch Ratings / The Why? Forum

 

Fitch Ratings, one of the “Big 3” credit ratings agencies, was looking to advance their position from the smallest of the Big 3 to the most forward-looking. Working with a team of strategists, web developers, and event producers, I created an identity for The Why Forum: a thought leadership platform that gives investors greater insight into the trends that shape credit risk, through commentary, video, events and data.

 

Services:

Corporate Identity, Website Design, Video, Event Design, Data Visualization

 

* Created at Addison 

* Event photos by Matthew Carl

 
The Why? Forum website

The Why? Forum website

Fully responsive site

Fully responsive site

Introductory Video

Video series storyboard

Video series storyboard

Event Invitation

Event Invitation

Name tag and program

Name tag and program

Inaugural event at the New York Public Library

Inaugural event at the New York Public Library

Inaugural event at the New York Public Library

Inaugural event at the New York Public Library

Branded gobo projections

Branded gobo projections

Interactive kiosks

Interactive kiosks

Interactive kiosks

Interactive kiosks

Brand guidelines

Brand guidelines