For the launch of its new variant, Hennessy Black, the cognac company commissioned a kit that would be used to sell the product into on- and off-premise outlets. A high-gloss UV coating, metallic ink and foil reflected the attributes of the products packaging. The more tactical sell sheets were bound together modularly with a single metal ring. Hitting its target market head-on, this sales kit was awarded first place in the Sales Brochure/Sell Sheet category in the 25th Annual Beverage Dynamics Advertising & Promotion Awards.
* Created while at The O Group
