The O Group’s updated identity highlights the design firm's best attribute – a winning personality – with expressive typography and a personalized message on each employee’s card. Additional elements (mugs, shopping bag, tissue paper, CD/DVD) interject even more fun into what could otherwise become a boring minimalist system. This suite of materials garnered multiple awards, including inclusion in PRINT’s International Business Graphics Review, Creativity + Commerce, the the 2008 ReBrand Showcase, the STEP Inside Design 100, "Best of Show" in Creative Quarterly, and the 2008 International Design Awards.
* Created while at The O Group (obviously)
