Russian Standard Vodka
Branding, Experience, Packaging
For the US launch of Russian Standard (the No. 1 premium vodka in Russia) and it’s “ultra premium” mate, Imperia, I devised a number of graphic devices inspired by the ornate embellishments of Imperial Russia and the mix-and-match aesthetic of more modern Maximalist Russian design. This allowed a great deal of flexibility and a formal link between the two distinctly different brands.
The design system needed to be flexible enough to work on-premise, off-premise, out-of-home, and everywhere in between.