Sandy Leong / Branding


The identity for Sandy Leong, a boutique jewelry designer, reflects the aesthetics of her line as well as her personality. I created a logo that is simplistic and modern, while drawing inspiration from the organic forms of her jewelry design. This ethos became my driving inspiration for all aspects of her brand identity – from stationery, to the e-commerce website, to the styling of the photographs. 



Corporate Identity, Art Direction, Website Design 



– Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
– 2009 International Design Awards
– Typography & Enclosures: LogoLounge Master Library series

* Created while at The O Group