The Great Shakes
PRINT’s 2006 Regional Design Annual
1000 Package Designs
The Great Shakes are a now-defunct punk rock band from New York City. A trademark sound that blended raw noise with a pop punch informed the visuals of the brand. I tried to capture a bit of that spirit in their logo (AKA "Smoking Girl"), which pits innocence against an unabashed irreverence. Across the board, a visual language of typographic acrobatics and custom collage illustrations helped create consistency between the various touch points.