Ken Rothermich
Ken Rothermich
Design & Creative Direction

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The Great Shakes

Branding, Print

Recognition:

PRINT’s 2006 Regional Design Annual  

1000 Package Designs

The Great Shakes are a now-defunct punk rock band from New York City. A trademark sound that blended raw noise with a pop punch informed the visuals of the brand. I tried to capture a bit of that spirit in their logo (AKA "Smoking Girl"), which pits innocence against an unabashed irreverence. Across the board, a visual language of typographic acrobatics and custom collage illustrations helped create consistency between the various touch points.

 
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