Twelvenote

→ I was tasked to develop a visual identity for a PR agency that was changing its name and focus. Picking up on the twelve notes of the musical scale, the name is a reference to creating harmony in communication. To help visualize this concept, I created a flexible system of “notes” that could be used in different ways.

  • Scope

    Branding
    Visual Idenity
    Collateral

The logo is a classic typemark with a customized “o” referencing the name’s musical inspiration. A shorthand version with the number “12” was also created for small-use purposes like social media.

Palette

Typography

Graphics